Your category gets side-eyed, your product is scapegoated, and growth is stunted by marketing missteps that conventional brands don’t have to worry about. We thrive in the gray areas of wellness product marketing and build momentum to help you grow with clarity, confidence, and a plan that works with your risk, not against it.
Why vice? It’s not just cool logos and spicy content (but we do love that). We’re here for something deeper. In the spirit of full-female bad*ssery, we founded Loophole with a belief that marketing can drive real cultural change. We’re a collective of experts, brandishing strategy and storytelling to help de-stigmatize industries — not just to sell products, but to shift public perception. For us, this is about empowering brands that challenge the norm and redefining what legitimacy looks like for a culture at large.
Just because what you've built is a vice brand, doesn’t mean it should get any less love than mainstream brands. We make sure your product or service targets your intended audience.
As for us? We’re the hella expert team that builds connections between your audience and your brand, through the loopholes. So while some agencies may advise you to water it down, we want to serve it to your audience straight up (and maybe a little dirty).
Business growth deserves more than just warm bodies and vanity metrics. Our collective model is a superbrain of specialized experts — think digital strategists, branding pros, creative rebels, and regulatory nerds — who actually know the pain points of your industry. Our team chemistry cannot be matched with common recruitment programs employed by standard marketing agencies.
Why use a standard marketing agency when you don’t have a standard brand? WYour vision is unique, so let’s unleash it.
Unlike a conventional weed branding agency, Loophole is a collective of strategists, designers, and marketers who build brand ecosystems, not just one-off assets. We fuse compliance with culture so your cannabis or CBD brand stands out without getting shut down.
We meet you where you are in your process — even if it’s just been you in a hoodie at midnight jotting napkin notes. Whether you need full-scope strategy, tactical execution, or both, we act as your embedded marketing team that can pick up where you need us and keep it lean, focused, and built around what matters most: actual revenue movement.
Compliance isn’t a side note here — it’s baked into everything we do. We understand the laws and the loopholes so we can craft campaigns that stay legit and hit hard.
We happily tackle the things that give other marketing agencies shaky knees. Dispensary restrictions, alcohol advertising laws, adult wellness sensitivity... it’s all navigable with data, strategy, and cojones. We design custom strategies that balance risk, speed, and performance — because coloring inside the lines isn’t the goal; winning within the lines is.
Chances are, if you found us, you’re probably a brand operating in the “gray area” — cannabis, botanical spirits, alternative wellness, adult products, etc. You've likely discovered that mainstream marketing methods may do more harm than good for your vice brand. And what’s frustrating is that you have a product or service that people definitely want or need, you just can’t use typical tools to help them access it.
*Sparkle sound* We’re your people. We specialize in working with challenger brands in highly scrutinized or culturally stigmatized industries. Whether you’re launching, scaling, or repositioning, we know how to move your brand into the mainstream without losing your edge — or your good compliance standing.
*Sparkle sound again* Whether you’re launching your first cannabis product or scaling your portfolio, we go hard for cannabis brand strategy that gives you the blueprint to grow confidently and creatively — built for both compliance and conversion.
For sure we can. Our team offers full-service CBD marketing agency support, including content, email, and funnel development tailored to your compliance zone and customer base. Same sand, different box.
Definitely. Many of our clients sit at the intersection of cannabis and wellness. We’re fluent in wellness product marketing, especially for brands that blend adaptogens, nootropics, and botanicals with THC or CBD for elevated impact.
Not any of those? We got you. Among other clients are candle brands, outdoor recreation brands, coffee spots, and so much more.
