Our Work | Loophole Marketing Collective

MIC-DROP
MARKETING

Our work.

We’re more than vice-adjacent.

From crowded market concept to cult(-like) clarity.

Hive & High entered the market with a bold product and a nontraditional position. Loophole partnered with the founder to clarify the brand narrative, build the visual identity, and shape how the brand showed up across channels — leading to an epic pre-launch sellout of all 20K units 2 days prior to officially launching.

From concept through expansion, we built a brand system designed to scale without losing its edge and continue to build their momentum.

Marketing Leadership
Brand Development
Brand Management
Marketing Strategy
Web Development
Email Marketing
Packaging Design
Trade Marketing

From one-time project to marketing leadership through hypergrowth.

What began as a website build evolved into a three-year partnership as Smoky Mountain CBD entered a period of rapid growth. Loophole led and aligned their marketing across web, social, paid ads, and SEO, acting as long-term marketing leadership to keep strategy and execution in lockstep as the business scaled. The result was sustained growth without fragmentation.

Marketing Leadership
Brand Management
Social Media Marketing
Web Development
Content Strategy
Packaging Design
Trade Marketing
Paid Ads

From broadcast to efficiency-over-volume revenue engine.

GoodLight partnered with Loophole to transform email from a broadcast channel into a consistent revenue driver. We rebuilt the strategy around smarter segmentation, high-intent automations, and focused messaging aligned to real customer behavior.

Email became a scalable system that continues to drive measurable revenue, improved engagement, and strengthened retention without increasing volume.

Expanded scrollytelling for a brand in motion.

A coastal-inspired brand rollout rooted in strategy and brought to life through campaign visuals and social content. Working alongside our design partner, we built a cohesive, lifestyle-driven presence that felt unmistakably Tides. The result was stronger engagement, visual consistency, and a campaign system built to scale with the brand.

Revenue-driven structure, built behind the scenes.

As the consulting trade marketing lead, we created structure for this fast-moving brand — aligning marketing and sales, clarifying budget allocation and KPIs, developing retail sales kits to support store expansion, and designed a dedicated retail training platform to incentivize in-store representation and drive sell-through. The result? Stronger retail and marketing alignment that directly drove revenue.